If you're a woman over 40, you may have noticed that your skin and features have changed over the years. As a result, your makeup routine may need some adjustments to enhance your natural beauty and help you look and feel confident. In this article, we'll share some makeup tips specifically tailored to women over 40.

One of the most important things to keep in mind when applying makeup as you age is to focus on enhancing your best features while minimizing any areas that you feel self-conscious about. For example, if you have fine lines or wrinkles around your eyes, you might want to avoid using heavy eyeliner or dark eyeshadows that can make them more noticeable. Instead, opt for lighter, more neutral shades that will brighten your eyes and make them pop.

Another tip for women over 40 is to pay attention to your skin's changing needs. As we age, our skin tends to become drier and more prone to wrinkles and age spots. To combat these issues, choose makeup products that are specifically designed for mature skin, such as moisturizing foundations and concealers that won't settle into fine lines. And, don't forget to hydrate your skin from the inside out by drinking plenty of water and using a good moisturizer.

As Amazon affiliates we may earn a commission if you purchase a product at no cost to you.

7 Helpful make up tips for women over 40. An awesome video to watch.

Skincare Routine

If you are over 40, it's essential to have a good skincare routine to keep your skin hydrated and healthy. Here are some tips for creating an effective skincare routine:


Hydrated skin is essential for a youthful appearance, so make sure you use a good moisturizer. Look for a product that contains hyaluronic acid, which helps to retain moisture in the skin. Apply your moisturizer in the morning and at night after cleansing your face.

Eye Cream

The skin around your eyes is delicate and prone to wrinkles, so it's important to use an eye cream. Look for a product that contains retinol, which can help to reduce fine lines and wrinkles. Apply your eye cream at night after cleansing your face.

It's also important to drink plenty of water to keep your skin hydrated from the inside out. Additionally, avoid using hot water when washing your face as it can strip away natural oils from your skin. Instead, use lukewarm water and a gentle cleanser to keep your skin clean and healthy.

Remember, a good skincare routine can help to keep your skin looking youthful and healthy. By following these tips, you can create a routine that works for you and your skin.

Pre-Makeup Prep

Before you start applying makeup, it's important to prep your skin properly. This will help your makeup look flawless and last longer. Here are a few things you should do:


Primer is an essential step in prepping your skin for makeup. It creates a smooth base for your foundation and helps it stay put for longer. Choose a primer that's suitable for your skin type. If you have dry skin, go for a hydrating primer. If you have oily skin, opt for a mattifying primer.

Apply a small amount of primer all over your face, focusing on areas where your makeup tends to fade or crease. These include your T-zone, under your eyes, and around your mouth. Use your fingers or a brush to blend it in evenly.

If you have large pores, look for a pore-minimizing primer. This will help blur out your pores and create a smoother surface for your makeup.

Some primers also have color-correcting properties. If you have redness or sallowness in your skin, look for a green or purple primer, respectively.

Overall, using a primer will help your makeup look better and last longer. It's a small step that can make a big difference.

Foundation and Concealer

When it comes to choosing the right foundation and concealer, it's important to find shades that match your skin tone. As you age, your skin may become lighter or darker, so it's important to reassess your shade needs. Don't be afraid to ask for help at the makeup counter or to try out a few different shades before making a final decision. You want to choose a shade that blends seamlessly into your skin, without looking too light or too dark.

Application Tips

When applying foundation and concealer, less is often more. Start with a small amount and build up coverage as needed. Use a brush or sponge to blend the product into your skin, making sure to blend well around the edges. Avoid applying too much product in any one area, as this can lead to a cakey or unnatural look. If you have fine lines or wrinkles, try using a primer before applying foundation to help smooth out your skin's texture. Remember to take your time when applying foundation and concealer. Rushing the process can lead to an uneven or streaky finish. With a little practice and the right tools, you can achieve a flawless, natural-looking base that will help your other makeup products look their best.


As you age, your eyes may start to look tired and droopy. However, with the right makeup techniques, you can brighten up your eyes and make them look more youthful. Here are some tips for enhancing your eyes:


As you get older, your eyebrows may become thinner and sparser. To make them look fuller, use an eyebrow pencil or powder that matches your natural hair color. Fill in any gaps using short, feathery strokes. Avoid drawing a harsh line, as this can look unnatural. Instead, follow the natural shape of your eyebrows and use a light hand.

Eye Shadow

When it comes to eye shadow, less is more. Avoid using heavy, dark colors that can make your eyes look smaller. Instead, opt for lighter shades that will brighten up your eyes. Cream shadows are a great option, as they are easy to blend and can be applied with your fingers. Shimmer can also be used to add a subtle glow to your eyes, but be careful not to overdo it.


Eyeliner can help define your eyes and make them look more awake. However, avoid using harsh, dark lines that can make your eyes look smaller. Instead, use a soft, smudged line that will create a more natural look. Gel or cream liners are a good option, as they are easy to apply and can be blended for a softer look.


Mascara is a must-have for any eye makeup look. However, avoid using heavy, clumpy formulas that can weigh down your lashes. Instead, opt for a lightweight, volumizing mascara that will lift and separate your lashes. Brown mascara is a great option for a more natural look, while black mascara can add drama and definition.


As you age, your lips may become thinner and lose their natural color. Here are some tips to help you achieve a youthful and vibrant look.

Lip Colors

When choosing a lip color, go for shades that complement your skin tone. Neutral colors like beige, pink, and peach are great options. Avoid dark and bold colors as they can make your lips appear smaller.

If you want to add some color, try a sheer or glossy lipstick. These formulas will add a pop of color without being too overwhelming. You can also try a tinted lip balm for a more natural look.


When applying lipstick, make sure to use a lip brush for precision. Start by outlining your lips with a lip liner that matches your lipstick shade. Then fill in your lips with the lipstick using the brush.

If you have thin lips, avoid matte finishes as they can make your lips look even thinner. Instead, go for creamy or glossy finishes that will add volume and shine to your lips.

Lip Liner

Using a lip liner can help define your lips and prevent your lipstick from bleeding. Choose a lip liner that matches your natural lip color or your lipstick shade.

When applying lip liner, start at the center of your upper lip and follow your natural lip line. Then, repeat on your lower lip. You can also slightly overdraw your lips to create a fuller look, but be careful not to overdo it.

With these tips, you can achieve a youthful and vibrant look for your lips.


Adding a pop of color to your cheeks can help brighten your complexion and give you a youthful glow. When choosing a blush, opt for a cream or liquid formula, as they blend more easily into the skin and give a more natural finish. Avoid using powder blush, as it can settle into fine lines and wrinkles, making them more noticeable.

When applying blush, smile and apply the product to the apples of your cheeks, blending upwards towards your temples. This will give you a natural flush and help lift your cheekbones. Be sure to use a light hand and blend well, as too much blush can make you look overly made up.

For a more sculpted look, you can also use a bronzer or contour powder to add definition to your cheekbones. Apply the product in the hollows of your cheeks, blending upwards towards your temples. This will give you a subtle, natural-looking contour.

Makeup Mistakes to Avoid

As a woman over 40, you want to look your best and feel confident. However, certain makeup mistakes can actually make you look older than you are. Here are some common makeup mistakes to avoid:

  • Using too much foundation: Heavy foundation can settle into fine lines and wrinkles, making them more noticeable. Instead, opt for a lightweight, sheer foundation that evens out your skin tone without looking cakey.
  • Skipping primer: Primer helps to smooth out your skin and create a barrier between your skin and your makeup. This can help your makeup last longer and look more flawless.
  • Overdoing the powder: Powder can be great for setting your makeup, but too much can make your skin look dry and accentuate fine lines. Use a light hand and only apply powder where you need it.
  • Using the wrong shade of lipstick: Dark, matte lipsticks can make your lips look thinner and more wrinkled. Instead, opt for a lighter, glossier shade that will give your lips a plumper, more youthful look.
  • Ignoring your eyebrows: As you age, your eyebrows can thin out and lose their shape. Filling in your eyebrows with a pencil or powder can help to frame your face and give you a more polished look.

By avoiding these common makeup mistakes, you can enhance your natural beauty and look your best at any age.

Fine Lines and Wrinkles

As you age, fine lines and wrinkles are inevitable, but there are ways to minimize their appearance:

  • Use a moisturizer with hyaluronic acid to plump up the skin and reduce the appearance of fine lines.
  • Apply a primer before your makeup to smooth out the surface of your skin and fill in any fine lines and wrinkles.
  • Choose a foundation that is specifically designed for mature skin. Look for a formula that is hydrating and contains light-reflecting particles to give your skin a youthful glow.
  • Avoid using powder-based products, which can settle into fine lines and make them more noticeable. Instead, opt for cream-based products that blend seamlessly into the skin.
  • Use a concealer that is one shade lighter than your skin tone to brighten up the under-eye area and reduce the appearance of dark circles.
  • Don't forget to use sunscreen every day to protect your skin from further damage and prevent the formation of new fine lines and wrinkles.

Remember, embracing your natural beauty is key to feeling confident at any age. With these tips, you can minimize the appearance of fine lines and wrinkles and feel your best every day!

Additional Tips and Tricks

If you're over 40, it's important to find a makeup artist who understands the unique needs of mature skin. They can help you choose the right products and application techniques to enhance your natural beauty. Look for artists with experience working with mature clients and check their portfolio to see if their style matches your preferences.

When working with a makeup artist, don't be afraid to ask questions and provide feedback. Communication is key to achieving the look you want. Be honest about your skin concerns and preferences, and work together to create a look that makes you feel confident and beautiful.

Makeup Products to Try

When shopping for makeup products, look for those that are designed specifically for mature skin. These products are formulated to address common concerns like fine lines, wrinkles, and age spots.

Some products to consider include:

  • Moisturizing foundation with light-reflecting particles to create a youthful glow
  • Cream blush to add a natural flush of color to your cheeks
  • Eye cream with caffeine to reduce puffiness and dark circles
  • Lipstick with moisturizing ingredients to prevent dryness and feathering

Neck and Decolletage

Don't forget to extend your makeup routine to your neck and decolletage. These areas are often overlooked but can give away your age if not properly cared for.

When applying foundation, blend it down your neck to create a seamless transition. Use a moisturizing cream or serum to hydrate the delicate skin on your chest and prevent wrinkles. And don't forget to apply sunscreen to protect these areas from sun damage.

Revamp Your Look with These Makeup Tips for Women Over 60
Discover the best makeup tips for women over 60 to enhance your natural beauty and feel confident at any age. Helping you achieve a youthful glow and radiant complexion. Learn how to make the most of your features with our makeup tips for mature skin and age gracefully with confidence.
Top Makeup Tips for Your Oily Skin Care
Say goodbye to oily skin woes with our expert makeup tips. Learn how to create a long-lasting, shine-free look with the right products and techniques. Discover tips for foundation, powder, and blotting papers that keep your skin matte and fresh throughout the day.
Makeup Products: Top 5 Must-Haves for a Flawless Look
“Discover the world of makeup products and enhance your beauty with our comprehensive guide. Learn about common ingredients, finishes, and how to choose the right shade of foundation for your skin tone.