Squishmallows have taken the toy industry by storm, becoming one of the most popular stuffed animals in recent years. But what exactly is inside these cuddly creatures? Squishmallows are made of polyester fiber and spandex, giving them a unique texture that is both soft and squishy.

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What’s Inside a Squishmallow?!
We cut open a squishmallow to find out what’s inside!And don’t worry! We sew him back together after the video. He now looks good as new!

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What Are Squishmallows?

Squishmallows are a line of stuffed animals made by Kellytoy, a subsidiary of Jazwares. They are known for their soft, squishy texture and cute, collectible characters. Squishmallows come in a variety of sizes, ranging from small keychains to large plush toys.

The creator of Squishmallows, Jonathan Kelly, wanted to create a toy that was not only cute and cuddly, but also helped alleviate anxiety. The spandex and polyester fiber used in the production of Squishmallows creates a unique texture that is both comforting and relaxing to touch.

Squishmallows have gained a large following in recent years, especially among the Gen Z community. They have become a popular collectible item, with some rare Squishmallows selling for high prices on resale sites like eBay.

The pandemic has also led to an increase in Squishmallows sales, as people spend more time at home and look for comforting items to help alleviate stress. Retailers like Costco, Walmart, and Target have all stocked Squishmallows in their stores and online.

Squishmallows have also become a part of pop culture, with characters inspired by popular franchises like Pokémon and Star Wars. Limited edition Squishmallows have been released, adding to the excitement of collectors.

Squishmallows are a line of super soft, cuddly stuffed animals made by Kellytoy. They have become a popular collectible item, especially among the Gen Z community, and have gained a following in pop culture. Their unique texture and comforting properties make them a popular choice for those looking for a cute and anxiety-reducing toy.

Different types of squishmallows.
Different types of squishmallows.

What Are Squishmallows Made Of?

Squishmallows are made from high-quality materials that make them soft, huggable, and squishy. These plush toys are made from a combination of polyester fiber and spandex, which gives them their unique texture and feel. The polyester fiber is what makes the Squishmallows soft and squishy, while the spandex provides elasticity and helps the toy retain its shape.

The outer layer of a Squishmallow is made from a soft, plush material that feels great to the touch. This material is designed to be durable and long-lasting, so your Squishmallow can withstand plenty of hugs and cuddles. The plush material also helps to keep the toy clean and free from dirt and debris.

Squishmallows are also hypoallergenic, which means they are safe for people with allergies. The polyester fiber used in Squishmallows is non-allergenic and does not contain any harmful chemicals or materials.

Squishmallows are made from a combination of high-quality materials, including polyester fiber and spandex. These materials give the toys their unique texture and feel, while also making them durable and long-lasting. The outer layer of a Squishmallow is made from a soft, plush material that feels great to the touch, and the toys are hypoallergenic and safe for people with allergies.

Squishmallows have taken the stuffed toy industry by storm, and their popularity continues to grow. So, what makes these plush toys so irresistible? Here are a few reasons why Squishmallows have become a must-have item for kids and adults alike:


Squishmallows are incredibly soft and squishy, making them perfect for snuggling and cuddling. They are made with a marshmallow-like texture that is both comforting and soothing, making them a popular choice for those dealing with anxiety or stress.

Social Media

Squishmallows have become a social media sensation, with fans sharing their collections and creations online. The brand has a strong presence on Instagram and TikTok, where users share photos and videos of their Squishmallows in various settings and poses.

Gen Z

Squishmallows have become especially popular among Gen Z, who value comfort and self-expression. The brand's colorful and quirky designs appeal to this demographic, and the toys have become a way for them to express their personality and style.

Shopping and Collecting

Squishmallows are sold at a variety of retailers, both in-store and online. The brand releases new designs and limited editions regularly, creating a sense of excitement and urgency for collectors. Squishmallows have become a hot item for resale, with some rare designs fetching high prices on online marketplaces.

Pop Culture

Squishmallows have been featured in pop culture, with celebrities like Lady Gaga and Kourtney Kardashian sharing their love for the toys on social media. The brand has also released licensed designs featuring popular characters from franchises like Pokemon and Star Wars.

Squishmallows have become a beloved toy for many, thanks to their comfort, fun designs, and pop culture appeal. As the brand continues to grow, it's clear that Squishmallows are here to stay.

Where Can You Buy Squishmallows?

If you're looking to purchase Squishmallows, there are several options available to you. You can find them both online and in brick and mortar stores. Here are some of the best places to buy Squishmallows:

Online Retailers

One of the most popular ways to buy Squishmallows is through online retailers. Here are some of the best online retailers to buy Squishmallows from:

  • Amazon: Amazon has a wide selection of Squishmallows available for purchase. You can find everything from the latest releases to hard-to-find Squishmallows on Amazon.
  • Jazwares: Jazwares is the official manufacturer of Squishmallows. You can find a wide selection of Squishmallows on their website.
  • Target: Target has a great selection of Squishmallows available for purchase on their website. They offer free shipping on orders over $35.
  • Walmart: Walmart has a wide selection of Squishmallows available for purchase on their website. They offer free shipping on orders over $35.

Brick and Mortar Stores

If you prefer to shop in person, there are several brick and mortar stores that carry Squishmallows. Here are some of the best places to buy Squishmallows in person:

  • Costco: Costco has a limited selection of Squishmallows available for purchase in their stores.
  • Claire’s: Claire’s has a limited selection of Squishmallows available for purchase in their stores.
A girl with lots of squishmallows.
A girl with lots of squishmallows.

Squishmallows are popular plush toys that are available in a variety of different characters. Each Squishmallow character has its own unique name, personality, and backstory, making them highly collectible. Here are some of the most popular Squishmallow characters:

  • Astrid the Purple Unicorn: This Squishmallow is a popular choice among fans of all ages. Astrid is a purple unicorn with a sparkly horn and a fluffy mane and tail. She is known for her adventurous spirit and her love of exploring new places.
  • Hoot the Gray Owl: Hoot is another popular Squishmallow character. He is a gray owl with big, round eyes and a soft, fluffy body. Hoot is known for his wise and thoughtful nature, and he loves to spend time reading books and learning new things.
  • Jack the Black Cat: Jack is a Halloween-themed Squishmallow character that is popular among fans of spooky things. He is a black cat with a mischievous grin and a playful personality. Jack loves to play pranks on his friends and is always up for a good scare.
  • Santa: Santa is a holiday-themed Squishmallow character that is popular during the Christmas season. He is a jolly old man with a white beard, a red suit, and a big bag of toys. Santa loves to spread joy and cheer to children all around the world.

Overall, Squishmallow characters are beloved by fans of all ages. With their soft, squishy bodies and adorable designs, it's easy to see why they have become such a popular toy.

Are Squishmallows Collectible?

Squishmallows have become increasingly popular among collectors in recent years. These plush toys come in a variety of shapes, sizes, and colors, making them highly sought after by collectors of all ages.

One of the reasons why Squishmallows have become so collectible is due to their limited availability. While some Squishmallows are readily available at major retailers, others are much harder to find and are considered rare or limited edition. This scarcity has driven up demand among collectors, making them willing to pay a premium for certain Squishmallows.

Another factor that makes Squishmallows collectible is their unique designs. With new designs being released regularly, collectors are always on the lookout for the latest and greatest Squishmallows to add to their collection. Some collectors even specialize in collecting specific types of Squishmallows, such as those with animal designs or holiday-themed Squishmallows.

Despite their popularity among collectors, it's important to note that not all Squishmallows are considered collectible. Some designs may be more common or have less demand, making them less valuable to collectors. Additionally, the condition of the Squishmallow can also impact its value, with collectors preferring Squishmallows that are in excellent condition.

Squishmallows have become highly collectible due to their limited availability, unique designs, and increasing demand among collectors. While not all Squishmallows are considered collectible, certain rare or limited edition designs can fetch a premium among collectors.

How Much Do Squishmallows Cost?

Squishmallows are a popular plush toy that comes in different sizes and shapes. They are known for their softness and squishiness, making them perfect for cuddling and hugging. But how much do Squishmallows cost?

The price of Squishmallows varies depending on the size and design of the toy. Here is a breakdown of the average prices for different sizes:

  • Small Squishmallows (8 inches) usually cost around $10 to $15.
  • Medium Squishmallows (12 inches) typically cost around $20 to $25.
  • Large Squishmallows (16 inches) can cost anywhere from $30 to $40.
  • Jumbo Squishmallows (20 inches) are the largest size and can cost up to $50.

It's important to note that some Squishmallows may be priced higher or lower depending on the retailer and availability. Limited edition or rare designs may also be more expensive.

When it comes to purchasing Squishmallows, it's a good idea to shop around and compare prices to find the best deal. Many retailers, both online and in-store, offer sales and discounts on Squishmallows throughout the year.

Squishmallows come in different sizes and designs, and their prices vary depending on these factors. It's important to shop around and compare prices to find the best deal on these popular plush toys.


Squishmallows have become a sensation in the toy industry, providing comfort and joy to people of all ages. With their unique design, softness, and popularity, they have quickly become a favorite among collectors and fans alike.

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What are Squishmallows filled with?

Squishmallows are typically filled with polyester fibers. This filling material gives the plush toys their soft and squishy texture, making them huggable and comforting. The use of polyester filling allows Squishmallows to maintain their shape while providing a plush and squeezable feel that is beloved by fans of all ages.

Are Squishmallows safe for individuals with allergies to certain materials?

Yes, Squishmallows are generally considered safe for individuals with common allergies. The filling material, polyester fibers, is hypoallergenic, making it unlikely to cause allergic reactions. However, it's always advisable to check product labels and individual sensitivities. Some Squishmallows may also include additional materials for embellishments, so it's recommended to review product details for any specific allergy concerns.

Can Squishmallows be machine-washed, and how should they be cared for?

Many Squishmallows are machine-washable, but it's essential to check the care instructions on the product tag or packaging. In general, most Squishmallows can be cleaned by placing them in a pillowcase and washing on a gentle cycle with mild detergent. Avoid using bleach or harsh chemicals. After washing, allow them to air-dry thoroughly. Always follow the manufacturer's guidelines for cleaning to ensure the longevity and quality of your Squishmallows.