Squishmallows have taken the toy world by storm, becoming one of the most popular plush toys on the market. These soft, cuddly, and uniquely designed pillows have captured the hearts of children and adults alike. Why Squishmallows Are Becoming Increasingly Expensive

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The Rise of Squishmallows

Squishmallows are plush toys that have become incredibly popular in recent years. They are soft, cuddly, and come in a variety of adorable animal designs. While they were once an affordable toy option, their prices have skyrocketed in recent years, leaving many wondering why Squishmallows are getting so expensive.

Social Media

One reason for the rise of Squishmallows is the power of social media. Platforms like Instagram and TikTok have made it easier than ever for people to share their love of Squishmallows with the world. As more and more people post about their Squishmallows collections, the toys have gained popularity and become a must-have item for many.

Viral Marketing

Another reason for the popularity of Squishmallows is viral marketing. Kellytoy, the company that produces Squishmallows, has done an excellent job of creating buzz around the toys. They have released limited edition Squishmallows, which are highly sought after by collectors. Additionally, they have partnered with popular retailers like Amazon, Walmart, and Costco to make Squishmallows more widely available.

Overall, the rise of Squishmallows can be attributed to a combination of social media and viral marketing. While their popularity has led to increased demand and higher prices, many collectors continue to seek out these adorable plush toys.

peal of Squishmallows

Squishmallows have become increasingly popular over the years, with many people adding them to their plush toy collections. These soft and cuddly toys are not only cute and adorable, but they also offer a range of benefits that make them appealing to both children and adults alike.

Comfort and Cuddliness

One of the main appeals of Squishmallows is their comfort and cuddliness. These plush toys are made with super-soft materials that make them perfect for snuggling up with. They are also designed to be squishy and flexible, which makes them easy to hold and hug. The unique texture of Squishmallows makes them different from other plush toys, and many people find them to be extra comforting.

Wide Range of Characters

Another reason why Squishmallows are so popular is the wide range of characters available. From animals to food items, there is a Squishmallow for everyone. Each character has its own unique personality and backstory, which makes them even more fun to collect. Many people enjoy searching for rare or hard-to-find Squishmallows to add to their collection, and some even trade with other collectors.

Whether you are a parent looking for a soft and cuddly toy for your child, or an adult looking to add to your collection, Squishmallows have something for everyone. With their unique texture, wide range of characters, and overall cuteness, it's no wonder why they have become so popular.

Variety of squishmallows.
Variety of squishmallows.

The Limited Supply of Squishmallows

Production and Distribution Challenges

One of the main reasons for the expensive price tag on Squishmallows is their limited supply. Kellytoy, the manufacturer of Squishmallows, has faced production and distribution challenges due to the COVID-19 pandemic. The high demand for these plush toys has put a strain on the supply chain, resulting in delays in shipping and restocking.

Furthermore, Squishmallows are not mass-produced like other toys. Each Squishmallow is made with a unique design and personality description, which makes them stand out from other plush toys. The production process involves using high-quality polyester fiber to create the super soft and cuddly texture that Squishmallows are known for. This process takes time and precision, which limits the number of Squishmallows that can be produced at a given time.

Limited Edition and Rare Squishmallows

Squishmallows come in different characters, and some are more popular than others. Kellytoy releases select series of Squishmallows that are unique and highly sought after by collectors. These limited edition Squishmallows are produced in limited quantities, making them rare and more expensive.

Some of the rarest Squishmallows include Belana the Cow, Baby Yoda, Puppy Dog, and Chewbacca. These Squishmallows have become popular among the TikTok and fandom community, driving up demand and prices. Scalpers have taken advantage of this trend by buying up rare Squishmallows and reselling them at a higher price on online marketplaces like eBay.

Retailers like Amazon, Walmart, and Costco have struggled to keep up with the demand for Squishmallows due to their limited supply. This has created a sense of urgency among consumers, leading to a buying frenzy and further driving up prices.

Different types of squishmallows.
Different types of squishmallows.

The Economics of Squishmallows

Retail Prices and Secondary Market Prices

Squishmallows have become increasingly popular in recent years, leading to a surge in demand for these plush toys. As a result, retail prices for Squishmallows have risen, with some retailers charging upwards of $20 for a single Squishmallow. This is due to a combination of factors, including the cost of production, shipping, and marketing, as well as the popularity of the brand.

However, the secondary market for Squishmallows has also seen a significant increase in prices. Some Squishmallows have become highly sought after by collectors, leading to prices that are several times higher than the original retail price. This is particularly true for rare or limited edition Squishmallows, such as Belana the Cow or the Baby Yoda Squishmallow.

Scalpers and Resellers

The rise in secondary market prices has led to the emergence of scalpers and resellers, who purchase Squishmallows at retail prices and then resell them at significantly higher prices. This has caused frustration among many collectors, who feel that Squishmallows should be affordable and accessible to everyone.

However, it is important to note that scalping and reselling is a common practice in the collectibles market, and is not unique to Squishmallows. While it can be frustrating for collectors, it is ultimately a result of supply and demand.


The rising popularity and increasing demand for Squishmallows can be attributed to a combination of factors. The brand's strategic marketing, engaging social media presence, and the inherent appeal of the plush toys have fueled a surge in consumer interest.

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Why have Squishmallows become more expensive recently?

The increasing prices of Squishmallows can be attributed to a combination of factors. Firstly, the brand's growing popularity and demand have led to a surge in consumer interest, driving up the market value. Additionally, limited edition releases and collaborations with popular franchises contribute to a sense of exclusivity, making certain designs more valuable. Finally, supply chain challenges, increased production costs, and global economic factors also play a role in the rising prices.

Are all Squishmallows becoming more expensive, or is it specific designs and sizes?

While not all Squishmallows may experience a significant price increase, certain designs and sizes are more prone to becoming expensive. Limited edition releases, rare designs, and collaborations with popular characters or brands tend to command higher prices due to their exclusivity. As collectors seek out these unique items, scarcity contributes to the increased value of specific Squishmallow variations.

Will the prices of Squishmallows continue to rise, or is this a temporary trend?

The trajectory of Squishmallow prices is influenced by various factors. While the brand's popularity and demand are likely to persist, the extent of future price increases will depend on market dynamics, production costs, and global economic conditions. Limited edition releases and collaborations may continue to drive certain prices higher, but market forces and consumer trends can also evolve over time. It's advisable to stay informed about market trends and releases to better understand the potential for future price developments.